Brand

The brand Generation Pin-up creates and distributes original fashion accessories with modern illustrations of Pin-up girls, created by Tony Duarte. The charming pin-ups, who are elegant and cute, are pictured in different situations on each of the collection’s pieces. Throughout the manufacturing process, Generation Pin-Up makes sure that procedures are strictly observed and ensures the highest quality of materials and their assembly, which is carried out on an artisanal basis. The products of St-Barth Pin-up and Generation Pin-up are exclusively distributed by the brand Generation Pin-up.

Concept

The concept “Generation pin-up” was created by director and graphic designer Tony Duarte in 2014. His idea was to transfer the 1950’s pin-up directly into the 21st century, maintaining her natural charm and personality that had made her so successful. In a nod to St Barths, where Tony Duarte creates his designs, the artist symbolically names his first collection “St-Barth Pin-Up”, adding the reference “French West Indies” to the brand’s logo. Tony Duarte is eager to inspire a large amount of people to discover and rediscover the pin-ups. Still in 2014, he expands his collections on a global level by creating the international brand “Generation Pin-Up”.

Design

A period of thorough research and documentation begins in 2012, when Tony Duarte starts investigating on the colors and materials used in the fashion industry of the 1950s and 60s. Making use of his creativity and technological know-how, he decides to design his own pin-up girl. He optimizes the models’ esthetics, precision of colorimetry and the pin-up designs, maintaining their erstwhile luster and adding a new, modern touch. In 2014, Tony Duarte completes the final design of the pin-up girl. Those images are then used to create the brand’s first accessories collection.